Whiteboard is pleased to announce the launch of “Sentence Estimator” an iPhone/Android application for its client Sheffield & Lentine, P.C. The app provides easy completion of the sentencing guideline worksheets outlined by the Presumptive and Voluntary Standards Manual. By answering a few simple questions, individuals can get associated Total Sentence and Time to Serve on a Split sentence length and In/Out results. Having the Sentence Estimator app eliminates the need for a manual tally of worksheets and expedites the initial process for legal professionals when meeting with clients. Sheffield & Lentine is proud to share this with the local legal community, while also fulfilling a need for increased technology in this area. Currently the app is only for use in the State of Alabama, but may be expanded depending upon demand. Sentence Estimator was released for iTunes in December and is now available for Droid users as well.
For additional information contact Laura Prewitt, Business Development Manager, 205-588-7102, email@example.com.
We all have our secrets. Some we would share, and some we place under lock and key, and it is usually with only our closest ally that we disclose those precious details in hopes of preserving our reputations and even our lives. Notice I don’t say ‘friends,’ because while I have some wonderful friends, some of them can’t keep a secret to save their own lives much less mine. Continue reading…
When Apple took the world by storm and created the iPhone, it was the device’s simplicity, rather than its complex list of features, that won the day. In technical terms, we call this elimination of unnecessary state; the process of reducing the list of options to eliminate the clutter.
Apple understood this concept, and made brilliant decisions to reduce features in order to give it the friendly factor. You will notice one button instead of 18, one device instead of exposing their iOS to the open market, one place to download apps and music, the latter of which has given them much control profitability.
Consumers rave about the iPhone’s intuitive and user-friendly nature. The reduction of state and good design is what gave it life, allowing only one application at a time with only one physical button. No confusion. Easy. beautiful.
Programming is the same in many ways, with no fewer temptations to add multiple features.
Look what happens if you add one parameter; You are creating a true condition and a false condition. Then add another parameter. Now you have 2^2 or 4 conditions that you will need to test. Add a third and you are at 8 conditions. In this vein, Windows clearly offered many features and services (internet, phone, contact management) but its first phone, with all its working parts, was a bust.
More features = more working parts = more opportunity for clutter or failure. Complex API’s are necessary. Nowhere does this rule hold truer than when you are dealing with vast amounts of working data. In the end, if it is not simple to read or use, it will collect dust.
I have seen many instances where a new piece of software was installed to solve “every” problem a company was having. The challenge? Such solutions are big and scary and often come with a giant learning curve. This is why Basecamp grew so quickly (it solved one big problem), and why Workamajig, a much more complete system, requires so much effort to sell, train, and install, and why they need a one-year contract to get things going. If people don’t invest in the idea, they will not use it. It’s just too hard.
The world of apps is taking off so successfully for the very same reason. Mobile Apps handle one idea, big or small, at a time. So, if you want your launch to be successful, you may want to do a little elimination of unnecessary state on your own. What big idea do you want to solve?
Last week I wrote about PhoneGap in the context of how I believe it could make mobile development more available to small business. This week I am writing of another equalizer which can work cooperatively with PhoneGap, and allows mobile friendly sites to be developed without the need for a native mobile application. This provides developers with a write less – do more environment and can buy time for small businesses, hesitant to take the plunge.
Though we are seeing small businesses loosening their development dollars, the mindset of austerity from a down economy is still ever-present. So as the number of electronic touch-points increases exponentially, the money allocated to keep pace is still being doled thoughtfully and efficiently.
I give you JQuery Mobile(JQM); a turbo boost for your development dollars that gets you to the mobile environment while developing for the web. Because mobile is quickly becoming the first-screen customers see, businesses can no longer ignore applying effort in this area.
Also notable is the fact that mobile and small screen size are no longer one and the same. With giant phones like the Galaxy S3 and small tablets like the ipad Mini, net tops, desktop replacement laptops etc, it’s really important to utilize screen real estate, or lack thereof properly, and custom targeting will never get it right.
What happens when you custom target a desktop, then minimize the screen and drag it into the corner? Unless your site is reactive then it will not produce a good experience. Prioritizing columns and replacing icons can provide a great experience without having to custom target screen resolutions.
Still, it’s one thing to develop a mobile app and another to be mindful of the mobile environment. While many business owners are deciding if an app is the way to go, they can now buy time to ponder the question. One way to do this is to bring your website to its lowest common and most efficient denominator, something JQM is helpful to do.
The world now thinks of a website as more than a virtual directory. And with Google’s emphasis on recency and relevancy of content, websites have much more information from which to cull, which is not always practical for smaller screens. To help solve this, JQM provides responsive tables that allows developers to prioritize columns and use abbreviated headers on the page so that only crucial information is displayed. This releases the pressure on the decision to go mobile and allows you to concentrate on when to go full throttle with a mobile app.
When do you do this? When you are ready. It takes a plan that weighs cost vs. profit, and has a good marketing strategy, a good design, good content, and a desire to invest your brainpower – your most important asset.
Among the radical changes in the recent world is the impact of mobile devices on modern society. Quickly becoming the first screen of information for everyone, mobile apps are even being used by the electronically resistant senior population who has found convenient use of large-print apps and the ability to maintain closer contact with grandchildren. We have seen such a great shift in the past five years so that even the shortest elevator ride has people pulling out their phones to manage their lives. This poses opportunity, as well as, challenges for businesses trying to stay ahead of the pack.
Big business has been the first mover with custom mobile apps that segment services to their simplest form. With a few clicks on an iPhone, anyone can re-order medication, purchase movie tickets, or find their way using GPS technology. To the small businessman, mobile apps are still something to put-off developing because it adds to the development budget, and they resort to mobile friendly sites that only require one build. This means developing web apps with a width of less than 960 px and reducing the number of pages that display on mobile devices. A true mobile app requires additional development dollars, but is native to the mobile device, even using geo location sensors and maps.
There are also more challenges involved with mobile apps because, just as web applications must function in multiple browsers, mobile apps must also function in multiple mobile frameworks (iPhone, Android, etc.), adding to the burden and cost of development. For all the trouble, most small businesses throw in the towel applying their efforts in things they understand.
Developers should be paying attention because they can use their existing development team without the need to find or create mobile specialists. It also allows the ability to incorporate sensors, like geo location and cameras, which are native to the mobile environment.
Small business will love this because it simplifies their development strategy and gives them wider access to their customers. It makes mobile development affordable for everyone and could very well equalize the playing field between big and small business. For this reason, we are paying close attention to PhoneGap and hope to add it to our list of services very soon.