“What’s in a name? That which we call a rose
By any other name would smell as sweet.”
- Juliet, Romeo and Juliet (II, ii, 1-2)
Although Juliet’s sentiment may hold true for a rose, this line of reason does not always hold true in the world of business. One such place where a name can be considerably more important that being just a word to identify something is when it comes to your domain name – your business’s online address. Just as ensuring that your brand stands out and is easily recognizable, it is also important to ensure that this brand recognition extends to your online presence as well.
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