Columbus Orthopaedic Clinic and its on-premise Outpatient Center are growing by leaps and bounds! Today, Whiteboard it launched a new website, designed to not only showcase the staff and services of this state of the art Mississippi facility, but also to streamline communication. The Clinic alone can see upwards of 500 patients per day and that means A LOT of phone calls. Everything from prescription refill requests, patient inquiries, appointment requests, directions, and job applications are now routed through the new site, to reduce the volume of calls to the Clinic. Whiteboard took on the significant challenge of streamlining both external and internal communications via a custom CMS which routes a specific request to the appropriate staff member responsible for that task. In addition to facilitating communication, patients can now access all the forms necessary for a visit and have them printed and filled out prior to arrival, expediting the appointment process as well.
Along with these added functionalities, Whiteboard did a complete design overhaul, creating a fresh new look, and vibrant themes that can be easily changed with the seasons. The fully responsive site also features a custom “Scrapbook” that captures the lighter side of the community and staff, via integration with an Instagram account.
Not only is the website expanding but, as the Birmingham Business Journal reported in October 2014, Brasfield & Gorrie should be completing an 8,000 square foot addition in the next few months! Congratulations!
You can explore the full site here: http://columbusortho.com/